The Appeal of “Charm City” to Outdoor Advertisers
Because of its proximity to Washington, DC, Baltimore is often overshadowed by the attention paid our nation’s capitol. However, this robust city has its own unique identity and appeal which draws visitors from far and wide making outdoor advertising in Baltimore a viable choice for marketers. Formerly an industrial powerhouse, the city has reinvented itself as a business, financial, and health services hub on the East Coast bringing sizable numbers of daily commuters into the central business core assuring a good demographic mix of those who view a Baltimore billboard.
Baltimore’s Camden Yards, home of the Baltimore Orioles, is an iconic baseball stadium to sports enthusiasts and draws nearly 2 million visitors a year alone. Over a half million make their way each year to the M&T Bank Stadium to cheer on the Baltimore Ravens. The Preakness, a jewel in horse racing’s Triple Crown, is also hosted in the Baltimore area.
The Baltimore Convention Center hosts major conventions, trade shows, and public events which draw in nearly a half million more visitors to the area. With the city hosting innumerable neighborhood and waterfront festivals, year-around special entertainment, and sporting events Baltimore is a prime location for outdoor advertising.