A Dynamic City with Prime Market Opportunity
Philadelphia, the “City of Brotherly Love,” is the 4th largest consumer media market in the country. With $347 billion in gross metropolitan product (in 2010), it is one of the most prosperous cities in the country (specifically the 7th largest). GDP was at $388 billion in 2010, putting it in 4th position nationwide, and in 9th position worldwide. Philly is one of the most populous cities in the U.S. (it’s the 5th largest), but it’s also a hub of economic growth in Pennsylvania with affluent suburbs, and is a key gateway route leading to and from New Jersey and Atlantic City–the perfect place for outdoor advertising.
Philadelphia industry is varied and robust with several Fortune 500’s companies making Philly their headquarters. While the financial industry still accounts for the largest sector in the region, other industries include: high-tech, telecom, insurance, bio-tech, biochemical, pharmaceutical, aerospace, automotive, energy, transportation, and oil refining. In recent years the city has seen expansive growth in the services sectors of retail, food services, and health care and is a top national area for health and science-related research activity. Philadelphia even has its own stock exchange!
Tourism is also an active sector attracting large numbers of tourists who come to see the city’s historical centers, with the Liberty Bell alone attracting a whopping 2M tourists in 2010.