How Much Does Billboard Advertising Cost?
Outdoor advertising rates are as varied as the long list of choices available to OOH advertising buyers within the out of home media industry. Such factors as the type and size of outdoor advertising medium used, the breadth and reach of the campaign, and most importantly, the physical location of the outdoor advertising signs will come into play. Billboard advertising rates will especially take into consideration demographics, and the DEC (Daily Effective Circulation) rates for the location, which is a measurement of the average traffic experienced where the billboard or sign will be viewed.
The possibilities are endless and go well beyond just billboards and wallscapes. Technology has moved the industry forward with splashy electronic animated billboards which always make a strong impression, and they can be surprisingly affordable since individual advertisers share the overall media cost by purchasing measured blocks of time during which ads rotate on a cycle throughout the day. If you are thinking, “bigger is better,” mesh or vinyl wallscapes the size of a football field are available. Transit advertising options can vary from modest bus shelter ads to digital displays on the bus to photo quality decals which can be applied to the exterior of the bus; or the ultimate marketing statement of a full bus wrap. 8 sheet posters are a more affordable option for marketing campaigns which benefit from ad placement in multiple locations in carefully targeted demographic areas. The more modest options of banners, streamers and lighted boxes round out the bigger picture.
Digital Billboard Cost
Digital billboards advertising is a tech-savvy and unique way for businesses to advertise their products and services. The billboards use LED to display the advertisements. There are usually a few advertisements cycling through every billboard in rotation. The cost of advertising on a digital billboard ranges from $1,000 to $10,000 a month depending on the size, amount of exposure as well as demand for the location.
The higher the resolution of the electronic display, the more it will cost to advertise there. The largest displays are usually found on highways and downtown in urban areas where they will receive the most exposure. Smaller billboards can be found in entertainment venues and sports stadiums.
The amount of traffic the digital billboard will receive is also a determining factor of price. Billboards placed on freeways and other areas considered “high traffic” bring in more revenue than others as a lot of people will see it. The higher the traffic, the more expensive it will be to place an ad. Digital billboards in high traffic areas are also in demand. The more the demand for a certain space, the more it will cost to advertise there. The great thing about digital advertising is that several advertisers can share one space as the ads are rotated, each receiving a few seconds of airtime every minute.
Just like traditional billboards, digital billboards are best used in out of home advertising in order to reach mobile demographics. This medium is best used to target the young affluent customer but does not work as well for children and seniors. Billboard advertising is usually used to increase name recognition, give directions and help spread brand awareness. This medium is not suitable for long complicated messages. It is recommended that you use less than 7 words in all your digital advertising and also incorporate contrasting colors so as to make the ads pop.
Always remember to be consistent with your brand promise.
Contact Capitol Outdoor
For a personalized estimate of the costs of outdoor adverting, contact us today. If you’d like immediate personal assistance from one of our friendly and experienced Outdoor Advertising Costs Specialists, please call us at (888) 550-8573. It would be our pleasure to assist you with understanding outdoor advertising rates and discuss the various types of outdoor advertising mediums which are currently available. Capitol Outdoor can expertly guide you through the process of finding the right medium and amount of outdoor advertising that best utilizes your financial investment in outdoor advertising.