A brand can be the most valuable asset a company owns. There is no scientific way to value a brand, as it is worth what a buyer is prepared to pay if the business was ever to be sold. So, what is brand advertising? What is [...]
The Capitol Outdoor mission is to offer advertisers premier out of home advertising units in premium locations across the U.S. See how Beth learned what was needed in the right outdoor advertising company. https://vimeo.com/117461267
Magazines, newspapers, radio stations, television…these traditional advertising venues often come to mind first when thinking about places to advertise. But there are also many alternative advertising venues that businesses can take advantage of. In addition to often being cheaper than, say billboard advertising costs, these alternative venues [...]
Billboards are being erected at a rate of 15,000 every year in the USA; they are so popular because they are relatively inexpensive and on display every minute of every day. The location of course is essential to their success because they would have little value [...]
In the ever-evolving advertising industry, new trends are always emerging in the field. Who wouldn’t notice a huge poster above a bridges or on the highway? Or who wouldn’t love to look into the sky to see a plane with a banner advertising their favorite [...]
Ask someone to name a form of out of home media and they will likely mention billboards or digital signs. Billboards may come to mind first because they have been in use for such a long time. In America, billboards were first used in the 1830’s, [...]
Sometimes advertising is neglected by the first-time entrepreneur or small business owner. The reasons are all very legitimate. Maybe money is tight and banks are not lending, or funds need to go to fulfilling orders and keeping the lights on, so marketing and advertising budgets [...]
Establishing a brand is never straightforward. The choice of a name needs thought and if it has an existing association with the type of product or service being offered all the better. It must be easy to remember and not open to a negative response [...]
The commercial industry has been rocky in recent years. The good news is that companies who emerged successful from the years of recession have opportunity to continue growth. Some of the competition may have disappeared and those most likely to succeed in the coming years are [...]
