News and information about the out-of-home (OOH) advertising industry. Learn about trends, techniques, and how to make the most effective outdoor advertising campaigns.
Wallscape advertising is not only a good outdoor advertising medium, but it can also be used indoors. Indoor wallscape can be valuable tools for branding and are ideal for capturing a consumer’s attention. Open wall spaces in offices or stores can be transformed easily into [...]
This Year's Super Bowl and all that Sports Advertising Super Bowl XLIX with all its excitement is finally over. For the Patriots it will have been considered a success. For the Seahawks it could have been another success except for a rather embarrassing call in [...]
Outdoor Advertising Rates for Super Bowl XLIX Events such as the Super Bowl are an advertiser's dream. It is an opportunity to advertise products or services to millions of potential consumers in a relatively short length of time. The 2015 Super Bowl is to be [...]
There are plenty of consumer products competing with each other. The most successful in each sector are likely to be those that have established trust and loyalty with the consumer. When it comes to the brand advertising definition, it revolves around creating faith and trust [...]
Do you follow advertising trends? If you pay attention to ads and billboard advertising, you’ll see that once a company runs an incredibly successful ad, others start to imitate it. Then the trend catches on nation- or even world-wide, and suddenly a large majority of [...]
Have you asked yourself, what is brand advertising? The brand can be boiled down to one simple concept: a brand makes a promise. Consumers who have developed trust in a brand name have done so for a number of reasons. A trust-worthy brand regularly delivers its promise and [...]
Wallscapes and billboards are a great way to build brand identity, increase sales, build awareness, launch new products and also create interaction with the consumer. Most companies use outdoor advertising in their marketing strategy as well as other mediums of advertising such as print, television [...]
Launching a brand that can successfully secure market share is not always easy. Companies that are not succeeding at this often lack focus in their brand advertising. They may have a range of products, but lack a particular marketing strategy. They make their products available to consumers [...]
Billboard advertising companies work tirelessly to secure high traffic locations, where companies can reach regular commuters and travelers of specific demographics, to stay top-of-mind in their chosen markets. Billboard advertising companies and their buyers now have more options when it comes to buying billboard space, [...]
Billboard advertising never goes out of style. Billboard advertising displays have evolved over time and changed as the industry has adapted to new techniques and technology. Today, out of home advertisements generally come in three forms: Printed Painted, and Electronic The key to being successful [...]
