One of the reasons for the great popularity of billboard advertisement is the cost effectiveness. This medium is cheaper than many and still attracts great numbers of people. It costs less than a dollar per hundreds of people who will see the billboard on their [...]
If you're looking to advertise in one of the wealthiest corners on the globe, Washington, DC is the place to spend your advertising dollars. According to a recent Washington Post article, which identifies the nation's largest concentrations of "Super Zips" -- a newly coined word [...]
Do you follow advertising trends? If you pay attention to ads and billboard advertising, you’ll see that once a company runs an incredibly successful ad, others start to imitate it. Then the trend catches on nation- or even world-wide, and suddenly a large majority of [...]
Learning About OOH Media Submitted by a NYC-based college student: Last Friday we were given a lecture on out of home media. Very few of us in my class knew what it is. Despite living in New York, and having such a great exposure to Out [...]
Have you asked yourself, what is brand advertising? The brand can be boiled down to one simple concept: a brand makes a promise. Consumers who have developed trust in a brand name have done so for a number of reasons. A trust-worthy brand regularly delivers its promise and [...]
Wallscapes and billboards are a great way to build brand identity, increase sales, build awareness, launch new products and also create interaction with the consumer. Most companies use outdoor advertising in their marketing strategy as well as other mediums of advertising such as print, television [...]
Brand advertising focuses the advertising budget on associating the brand name with quality. It creates trust and loyalty with the consumers that is to be maintained by ensuring the product matches up to its promises. All entrepreneurs are looking to develop a unique idea. Those who succeed often expand into [...]
Check out our new Chesapeake Bay Bridge digital! Call us today to get rates, availability, and details on how to book this amazing unit that swivels to face peak traffic at one of the most congested highway in the DC Metropolitan Area! In summer months, [...]
Launching a brand that can successfully secure market share is not always easy. Companies that are not succeeding at this often lack focus in their brand advertising. They may have a range of products, but lack a particular marketing strategy. They make their products available to consumers [...]
Anyone starting out in business will get advice from all sides, some of which will be extremely valuable. Finance is crucial in any start up, especially when considering whether or not it is necessary to borrow in order to launch the venture. A good business [...]
